Point of difference | Alli Paterson

Words by Janie Barton
Photo by Photoholicstudio
When you’re making one of the biggest financial decisions in your life, you want Alli Paterson on your side. Actually, you need her on your side.

As a 14-year veteran in the real estate industry and head of Freeman’s Residential sales team, Alli has a wealth of experience in the industry. But it’s her genuine care for her clients and her above-and-beyond attention that put her in high demand with sellers and buyers.

Like a trusted friend, she ensures you and your family’s needs come first. She knows exactly how to get the most value out of the sale of your property and will freely help you prepare your home for market, most often resulting in sales above your expectations.

With her exceptional home staging skills, she helps vendors make sure their home looks perfectly presented before putting it on the market.

“Presentation is everything –
I like to show the property in the most professional manner we use the best photographer, colour photo board signs, brochures, premiere features on the internet, interactive floor plans and hold amazing open homes – this results in the highest sale price possible for my clients.

“It doesn’t have to cost a lot of money to prepare a home for sale,” said Alli, who is known to sell homes quicker and for more money than others, including one home that was on the market for a year with another agent before Alli took over and sold it for $100,000 more in just six weeks.

“We work within the client’s price range. A lot of my properties sell above the standard amount for the area because we spend that extra time preparing the house for market.”

She has long-standing relationships with expert painters, landscapers, carpenters, other tradesmen and Posh Lifestyle who she trusts to improve a home’s appeal.

Another huge aspect that sets Alli apart from others is the fact that she pays for high-quality brochures and flyers that she has individually letter boxed dropped at her expense.

“The only thing my clients pay for is the internet and the photographer.” said Alli, “My clients don’t spend thousands of dollars in marketing fees. For me, it’s part of the process, and it just makes an incredible difference.”

She also puts in equal passion, time and attention with her buyers.

“I’m dealing with clients who are making a huge financial decision, so I give to them all the attention they deserve,” she said.

She gets to know the family closely, their requirements, the ages and needs of children and the most suitable suburbs. She won’t waste their time trying to sell them something she knows isn’t what they need or want.

“I know where the schools and parks are, what the house sold for down the street and the demographics of the neighbourhood,” said the mother-of-two. “I don’t want people to feel under pressure at all. I’m finding someone their new home, and I want it to be perfect for them.”

Alli has been with Freeman’s for almost five years and loves the culture of the independent real estate agency where the company’s primary mandate is to help clients grow wealth through property.

“Freeman’s is fantastic,” she said. “And the fact that it’s an independent agency means the money stays in Cairns and is not shared with franchise owners who live elsewhere. We employ locals in everything we do, which is another reason I like Freeman’s so much because they support locals.”

If you have a property which needs to be sold and want to know what needs to be done to maximise return on your investment, you would be hard pressed to find an individual more experienced and happy to help than Alli Paterson.

Alli Paterson
Freeman’s Residential
6 Aplin Street, Cairns City
Ph: 0400 656 164