Annie’s Two-beach Charm


While Palm Cove’s natural beauty, relaxed atmosphere, fantastic shops, restaurants and cafés attract visitors from all over the world it’s also a favourite destination for locals who love the seaside hotspot.


While there are countless of things to do at Palm Cove, two of the most popular spots loved by locals and visitors alike are Annie’s UPstairs and Annie’s at the Beach, the go-to shops for perfect tropical clothing and accessories.

The original tiny Annie’s UPstairs Boutique is well loved, thanks mainly to its range of cottons suitable for all ages, sizes and tastes, plus clever shoes and exciting pieces. Customers love the range of Boho, quirky, fun and tropical fashions, casual beach clothes, everyday attire, business dresses and timeless classics.

Annie’s at the Beach, a sister store that opened 15 months ago, has an even larger range, including Australian and Italian linens. Its new MAN ZONE, features a range of men’s clothing made from bamboo, fine cotton and linen, and men’s shoes, all perfect for the tropics.

It also has an amazing selection of swimwear for women sized 6 to 24 as well as men’s and children’s swimwear. In addition, it features an exciting range of resort wear, dresses, designer silks, beach hats and beach bags.

Annie has recently added fabulous quirky and clever gift ideas plus hand bags, jewelry, beach slides and more, perfect for Christmas shopping. “I don’t think there is anything wrong with purchasing your own present and popping it under tree,” owner Annie Gillow said. “And it takes the pressure off your partner.”

“I love giving my customers a range of designs and choices. Ladies are now learning that they don’t need to loose sleep over buying their swimwear. It is such a personal thing, and Annie’s at the Beach has that perfect piece for you.

“I love assisting them to not only look fab but also feel comfy. But the most important thing is that continued feedback, hearing about the compliments our customers are given when wearing something from Annie’s. That’s my whole reason for being and now Annie’s swimwear is attracting those compliments too.”

Annie believes Palm Cove is the jewel in Tropical North Queensland’s crown and encourages locals to take a weekend break, stay at the popular beach and enjoy its charm.

“Clever locals enjoy this glorious spot often,” she said. “They know and feel what I call the Palm Cove charm, where you relax almost immediately. Come, shop, stay and play.”


Annie’s UPstairs Boutique
Level 1, Palm Cove Shopping Village
115-117 Williams Esplanade, Palm Cove
Ph: 4059 2112

Annie’s at the Beach
Shop 4, Peppers Beach Club
123 Williams Esplanade, Palm Cove
Ph: 0418 182 405

Hair & Make-up: Beachfront Hair, Palm Cove
Photographer: Tony Gorell, Imagination Photography