While online marketing has been growing at a rapid rate, so has Local Tourism Network (LTN), a networking and marketing platform that has been a contributing factor to the success of the local tourism industry.
LTN showcases tourism discounts for locals, enhances online presence for tourism operators on more than 35 destination sites and organises networking opportunities and business promotions for businesses in the industry.
The entrepreneurial brother-and-sister team Jodi Nelson and Kim Marsden launched LTN’s dynamic online platform less than two years ago. They know the online industry better than most, having launched online travel agency Travstar in 2000 and the event listing website Cairns Events, both of which attract huge number of visitors and Facebook followers each month.
And thanks to their social media and marketing expert Lily Stacey, the platform’s popularity and reach just keeps growing.
“The number of people Lily can reach is impressive with most of Cairns and Tropical North Queensland at her fingertips,” said Jodi. “Lily manages LTN’s 24,000 member weekly Local Tourism Deals mail-outs, oversees LTN’s public regional websites with over 50,000 visitors each month, oversees the Cairns Event website with 9000 visitors a month and also manages the Local Tourism Deals and Cairns Events Facebook pages, which also attract thousands of followers.
“Lily’s social marketing audience is just fantastic. She can reach up to 60,000 TNQ Facebook users with just a single post.”
As well as promoting the region nationally and internationally, LTN also focuses on locals.
“We have 24,000 local TNQ subscribers,” said Lily. “They can sign up for free and get the local rates and see the local offers, and they book directly with the operator. There is no middleman and no other costs for them.”
For just $55 a month tourism operators gain a huge range of benefits including having their own page on LTN’s website, having Lily’s expert help at organising, updating and monitoring their pages and assisting with their social media marketing and having their business showcased nationally and internationally.
“We give the tourism operators exposure and inspire locals to use all the local discounts available and attend events,” Lily said.
“The local community and tourism operators connect to benefit the industry and the region. It’s a win-win situation for everyone.”
Local Tourism Network
Suite 101, 27-29 Wharf St, Cairns
Ph: 1300 554 636