Caring Culture

Caring culture
Therese Plath
Principal, Ray White Cairns South Boutique

Words by Janie Barton

There are so many reasons why Therese Plath is one of the most well-respected and highly sought-after real estate gurus in Cairns.

Not only has the principal of Ray White Cairns South been in the industry for more than 25 years and has won numerous awards and accolades including being the first real estate salesperson to be inducted in the Cairns REIQ Hall of Fame, she genuinely cares about her clients and how much it means to their lives when they buy or sell a property.

“What I love best is helping people move on with their future,” she said. “We realise and understand that our clients’ lives are on hold until they sell or buy their properties, and to me that’s important. I find it very gratifying when our clients are so relieved and can move on.”

After being in the industry with Ray White for 28 years including being co-principal / partner of the Ray White City Office for 23 years, she moved to the southside office 18 months ago and believes she has the best team working with her.

“I’m very proud of my team,” she said of her 10 staff including sales agents, property managers and administrators. “They are all experienced professionals who care about their clients, and we have a wonderful culture in our office where we all work together to help each other achieve what’s best for our clients.”

While Therese’s vision, hard work, experience and honesty are the key elements of her success, it’s her genuine care factor that makes a difference.

“Care is something our team talk about all the time because to us those four letters mean Customers Are Really Everything,” she said. “That is the culture of our boutique office.”
While Therese is the driving force behind the popular agency, she credits her experienced team with the agency’s success. Many of her staff have been with Ray White for years, including agents Patrick Kenny at 18 years, Sharon Vyner 22, Brian Bolton seven and her executive assistant Jodie Kneebone for almost 11 years.

“Marketing and selling properties in every price range in the wider Cairns suburbs are among our many achievements and including our large referral base,” Therese said “I’m very proud of helping to make a difference in the lives of our clients, which is so rewarding for us all”.

 

Ray White Cairns South
151 Bruce Hwy, Edmonton
Ph: 4045 9700
www.raywhitecairnssouth.com.au