VAMFF 2017 | Melbourne Fashion Festival

Behind the scenes with As You Like It

For the month of March the City of Melbourne is Alive again with an abundance of everything Beautiful, Lights, Camera, Action the Buzz of VAMFF 2017 The Biggest Runway Fashion Event of the Year for AUSTRALIA.

The Fashion Industry Worldwide has cast their eyes on Australia and they just can’t get enough. With our Home Grown Designers setting the Runways on Fire with Beautiful Ready to wear Collections. Australian Fashion is Forward Thinking, Thought Provoking, Stylish, Elegant, Sexy, Controversial, Comfortable, Colourful, Artistic, Luxurious, Plentiful, Exclusive, Accessible, Revered, Organic and just plain and simply SENSATIONAL.

At VAMFF, Virgin Australia Fashion Festival The Very Best Of The Best Arrive to put together a Show Stopping Event for everyone to enjoy from the General Public to the Ticket Holders, The VIP’s, Stars of the stage and Screen, Top Models, Reality T.V Stars, Footballers Wives, National & International Treasures, Crowds of Paparazzi and a Huge Clan of Backstage Crew to make this Wonderment Happen for you……. The Stage Managers, Designers, Stylists, Set Designers, Set Builders, Bar Staff, Dressers, Caterers, Security, Sponsors, Lighting & Sound Engineers, Entertainers, The Amazing resilient Group of Beautiful Models Day in Day out to be Poked, Prodded, Dressed, Undressed, Teased and Unteased to The Amazing Make-Up Team & My job The Fabulous HAIR TEAM.

 

VAMFF this Year again a resounding Success and also bringing a new technology to the Runway with its Launch at the Myer VAMFF Runway Show of CATWALK TO CART a Live Mobile Experience on the Runway, the first time any Fashion Brand in the World has enabled attendees of the Runway Show to Shop a Catwalk Live from their Seat………….

As Part of the International Hair Team and Supporting Schwarzkopf Professional & VAMFF I ventured on my yearly Pilgrimage to Melbourne to Create and Produce Beautiful Runway Hair with the Incredible Kenneth Stoddart at the Helm again as Hair Director. This year we had a Team of very Talented Session Stylists who Travel Nationally & Internationally to work and was a privilege to be part of this Team.


 

This Season for The Runway we created Some Beautiful Looks. We crafted alongside the Designers to make their Collections Shine. Many of our looks were Soft, Unfussy Sexy Styling with very specific Contouring to evoke a certain feel, even though this seems like easy Styling, it is the Finer Details that Sing and a lot of Design, Consultation and Prep has gone into the final look.

We had Shows were we gave a subtle Nod to the Sixties with a little teasing for height, soft wispy tendrils and sexy fringes to Shows that were more Urban and created a slightly grungy textured sleekness of a Veil of Hair. With all the Leading magazines we styled for including: VOGUE, COSMO, INSTYLE, ELLE, GQ, OYSTER, RUSH to mention a few and the Clan of Designers: Kloke, Victoria & Woods, Camilla, Thurley, Jack London, Calibre, Wild Horses, Keepsake, Camilla & Marc, Carla Zampatti, Romance Was Born, Kitz, Bassike, Christopher Esber. To Name just a few.

This Extravaganza was an Event to behold and Enjoy. I am Privileged and thoroughly enjoy my Journey each year to Vamff as part of this incredible Team, to represent Cairns and the Talent we have here on our doorstep here in the Far North. I and my Team @ STRATFORD “As You Like It Hair & Beauty” will always strive to bring The Best of the Best to our Region.

As You Like it….Love is in the air